I'm going to be frank (is that new for me?) and come out and say it.

I have been, and continue to be on a struggle bus to stay informed of the ever growing industry of pop culture. I know I'm suppose to not admit this, considering my youthful age, what I studied in college, which is rooted in knowing the past and predicting the future of pop culture, the life I live which is dripping with pop culture references, and yet, I still can't find enough hours in my life to stay up on the times. Sorry Mr. and Mrs. Jones, you're digging a hole faster than I can grab a shovel and join you.

In today's modern world you have so many ways to receive and view the information coming at you. Aren't we lucky?? I beg to differ. We get to pick and choose exactly what we want to listen to and even watch, right down to the very last news segment or Youtube video. We can ignore the news if we so desire, or fill our eyes and ears with news stations and talk radio all day long. The choice is yours.

We're allowed to check the internet for everything. I can strike any key and be at any pop culture website I choose worthy of my free time. Reddit, Pinterst, Instagram, Facebook, Youtube, Buzzfeed, Imgur, Twitter, are all at your disposal to get your fix of pop culture references for the day. Have I left any out???

Who has the time to check all of these websites?? Who cares to check all of these websites??

EEKKKK, I don't know if I want to hang out with those people. Get a life, and go do something rather than creeping on everyone else and what they're posting, all day erry day. This could be considered a hypocritical statement, as I write this blog for your viewing pleasure. So sue me.

The national morning news has to have segments that cover the most "popular" videos streaming on youtube, in order to keep the public informed. As I try to enjoy my morning coffee, I'm bombarded with videos from the morning broadcast of kittens playing the piano, a baby doll in a stroller scaring New Yorkers, or sports teams dancing to the Harlem Shake in their locker rooms. The segments have moved into hyper-exposure for those looking for a quick stint on national news. It used to be a news segment for a one minute spot just for your viewing pleasure. Now the national broadcasts have turned it into a mutiny of entertaining videos, to keep you chatting for hours at the water cooler with your co-workers. Ultimately, because that's what the viewer wants to see over other news segments, and because there's too much popular culture out there.

Technology you've been a doll, and I give you so much credit for making my life easier. For instance you've created a world of mutes. People can communicate completely through cyber messages such as text and email if they so desire, without ever muttering a word. Oh, how you really did us some good!! That's another argument. However, I wholeheartedly admit, I will never fully understand the debt I owe to technology for making our lives better, and pushing us to new atmosphere's. Even Albert Einstein couldn't dream of where we are today. Regardless of our phenomenal advancements and the incredible leaps we've made in the last 50 years, I have to say this is getting out of control.

On August 1, 1981, the first music video aired on a brand new television network, Music Television, better known as MTV. The television network has been linked to the globalization of pop culture, and has heavily impacted our lives since its start date. That's all fine and dandy, I'm not going to hate on MTV. I think the original idea behind the television network was genius, but as the old folks say, that was a much simpler time. Popular culture back in the day was much easier to stay on top of, because there were so few outlets to get it from. If you were interested in knowing Madonna's latest single, or who Johnny Carson had on The Tonight Show, you just need to turn to one of the two outlets, television or radio. That's it, just two outlets for your popular culture needs. Therefore, everyone was informed and up to date with the happenings of the time.

You can't say that about today's standards. Perez Hilton was my generation's MTV, and exploded the notion that popular culture could be found on the internet, rather than the pioneering sources before him. Pardon my French Perez, you can SUCK A FART. I'm not pissed at Perez Hilton so to speak. I would say that to whomever it was that pioneered the internet as a pop culture outlet, because it's become disgusting in my opinion, and it's about to get worse.

I applied for a job at a design firm, and one of the questions on the application asked what social media outlets were I apart of. I realized my list was very short, and that most other applicants could put at least 2-3 more social media websites on their application than I could. I thought that was an interesting question for a job application, but also made sense for the work that would entail at the design firm. But how much social media is enough these days? I don't have an Instagram or Imgur account, I don't personalize Reddit for the few times a year I troll through their webpages (you'd think they'd update their look, it feels like the floppy disk days, I say this as I'm arguing the betterment of technology... where do I get off?), and I barely use my Pinterest account. It's more for my own personal use as a designer, rather than to show off my pins to the rest of the internet world. Am I good enough for this day and age to say that I'm pop culture savvy? Honestly, I don't think so.

I don't have five hours a day to check all of these internet and media outlets on a regular basis. If you know my day-to-day job, you'll find that statement ludicrous. Truth be told, I have the time, however, I have other interests beyond checking ALL the media outlets all the time. I have hobbies, who knew that was possible in our internet crazed world? If you haven't figured out by now, I'm a pretty simple person. It makes life easier in my opinion. I just wish I could still be a satisfied customer with getting my popular culture updates via the radio and television, but those days are far behind us.

Since I'm a stubborn person and don't like to deviate too much from my standards, it's going to take awhile for me to play catch up. I'll get there eventually when I die, I can't deny that. The jobs and future ahead will force me to cave in and join more social media sources over time. But here's my advice to all you readers...

BACK OFF MY theoretical BALLS, if I don't know everything about the top 10 Youtube videos from last year, or give two shits about who got checked into rehab this weekend, or give a flying rats ass about a skate boarding bird that sings Beyonce. There's too much to comprehend in this world, so why would I try and start now with the vastly incomprehensible internet.